This is a scarce and hard-to-find 1998 Think Different Ad Campaign Booklet produced by Apple Computer and given out to employees and affiliates as a 50-page summary of the first year of the Think Different Advertising Campaign, which is now considered to be historically significant in the world of advertising. This booklet came from the MacWorld Computer Show in NYC. It was never sold or intended for resale. This booklet is in mint condition, except for a small corner bump as shown in the photos. It measures 11" by 14" and will be packed with a rigid board to prevent bending during mail transit. Printed in black and white only.